Analytics — Google Analytics

Website and marketing analytics, pulled from GA4. Updated 3 min ago
Sessions
604
+34.8% vs last month · 448
Users
459
+41.2% vs last month · 325
Bounce rate
53.9%
+1.8pp vs last month · 52.1%
Avg duration
9m21s
+3m 12s vs last month

Sessions trend

Daily · This month
Sessions
97775839190 1 Apr6 Apr11 Apr16 Apr21 Apr

Recent insights

GA4
INSIGHT
3 min ago
18 Apr spike — 88 sessions (vs 32 avg). Traced to PMax Scale creative.
UPDATE
2h ago
Mobile sessions now 68% of total (was 54% last month).
ALERT
yesterday
Bounce rate on /pricing climbed to 71% — investigating.
INSIGHT
2d ago
Avg session length up 52% — reading pages drive it.
View full timeline

Traffic by channel — this month

See Sources tab →
Channel
Sessions
Users
Avg duration
Share
Direct
392
310
11m 20s
65%
Paid Search
76
62
7m 12s
13%
Referral
59
48
8m 40s
10%
Organic Search
41
34
6m 05s
7%
Social
22
18
3m 42s
4%
Other
14
11
2m 30s
2%

Source-Level Analytics

See which traffic sources drive the best results. Available on the Growth plan.

Conversions
24
+8 vs last month · 16
Conv. rate
4.0%
+0.4pp vs last month · 3.6%
Avg value
£184
+£22 vs last month · £162
Revenue
£4,416
+70.3% vs last month · £2,592

Conversion funnel

last 30 days
Visited site
604 100.0%
Viewed pricing
−66% drop-off
204 33.8%
Started trial
−58% drop-off
86 14.2%
Booked demo
−51% drop-off
42 7.0%
Converted
−43% drop-off
24 4.0%

Goals

April
Demo bookings
18/20
Trial starts
24/30
Newsletter
142/100
Enterprise calls
4/6
On pace to hit all monthly goals. Demo bookings are running 90% of target with 12 days remaining.

Conversions by source

Where conversions come from
Source
Conv.
Rate
Avg value
Revenue
Direct
10
2.6%
£220
£2,200
Paid Search — Google Ads
8
10.5%
£185
£1,480
Referral — linkedin.com
3
10.7%
£170
£510
Organic Search
2
4.9%
£95
£190
Social — twitter.com
1
50.0%
£36
£36

Top pages

by pageviews
Page
Views
Users
Dwell
Exit %
/
Homepage
820
510
3m 40s
42%
/pricing
Pricing
314
240
5m 12s
58%
/features/automations
Automations feature
208
162
8m 22s
22%
/blog/brief-writing
Blog: brief writing
184
140
11m 08s
18%
/case-studies/octa
Case study: Octa
126
92
6m 45s
35%
/features/brief-library
Brief library
98
78
7m 32s
28%
/about
About us
74
61
2m 15s
62%
/contact
Contact
52
48
1m 08s
81%

Devices

604 SESSIONS
Mobile68%
Desktop27%
Tablet5%

Geography

GBUnited Kingdom304
USUnited States142
DEGermany58
FRFrance38
NLNetherlands24
CACanada38

Hourly activity

When your visitors are active · last 30 days
FewerMore
00
02
04
06
08
10
12
14
16
18
20
22
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Peak is Wed 09:00–11:00. Consider timing email sends and launch posts to this window.
Active anomalies
3
1 positive · 2 flagged
Resolved (April)
7
Avg time to resolve · 2.1 days
Detection sensitivity
Medium
Flag when >2σ from baseline
Baseline window
28 days
Rolling, excl. weekends

Detected anomalies

Ordered by severity · last 30 days
18 Apr
SPIKE
Sessions more than doubled on 18 Apr
Traced to PMax Scale campaign going live — first day delivered 48 ad-attributed sessions. Continuing to monitor conversion quality.
Positive · keep running
SESSIONS
88
base 32 avg
+175%
21 Apr
DROP
Bounce rate climbed on /pricing
Started after the pricing page refresh shipped on 20 Apr. Scroll depth dropped from 68% → 41%. Suggest A/B testing the hero block.
Investigating · owner: Maya
BOUNCE RATE
71%
base 54% avg
+17pp
15 Apr
DROP
Organic traffic dipped mid-April
Position loss on "ai brief writer" (page 1 → page 2) following a Google core update. Two top pages affected: /features/brief-library and /blog/brief-writing.
SEO audit scheduled
ORGANIC SESSIONS
18
base 34 avg
−47%
8 Apr
SPIKE
LinkedIn referral burst
Single post by @hiten drove 21 sessions over 36h, 3 trial starts. Consider seeding similar partners.
Resolved · one-off
REFERRAL SESSIONS
24
base 9 avg
+167%
3 Apr
DROP
Conversion dip on 3 Apr
Form submission error on demo booker — users clicked submit but received no confirmation. Fixed by 4 Apr 10:00.
Resolved · fixed
CONV. RATE
1.2%
base 3.6% avg
−2.4pp
April · in plain words

Traffic is up 35%, driven mostly by direct visits and the PMax Scale launch.

You're converting better than last month too — 4.0% vs 3.6%. The headline risk is a pricing-page bounce spike that showed up after the 20 Apr refresh. Worth a closer look this week.

Sessions +34.8% Conversions +50% Revenue +70% /pricing bounce +17pp
Period1 Apr — 24 Apr
Compared toPrevious month
Data sourceGA4 · overtime.app
Refreshed3 min ago
01

PMax Scale was the biggest lever

The campaign went live on 17 Apr and attributed 48 sessions on day one. Across its first week it's responsible for 64% of the paid traffic lift and 6 of this month's new conversions.

Keep runningConfidence: High
02

Mobile is now the default

Mobile climbed from 54% → 68% of sessions month-on-month, but conversion rate on mobile (2.8%) still trails desktop (6.1%). The pricing page is the top drop-off on mobile.

OpportunityPotential lift: +9 conv/mo
03

Something changed on /pricing

Bounce rate jumped to 71% right after the 20 Apr refresh. Scroll depth is down, time on page is down. Most likely the hero block — the rest of the page reads fine in session recordings.

Action neededOwner: Maya
04

LinkedIn is the quiet winner

Referrals from linkedin.com are up 47% and convert at 10.7% — your best-performing channel after Paid Search. One post drove a 36h burst worth 3 trial starts.

Double downConfidence: Medium

What we'd do next

Suggested by Olivia — review and send to a teammate
4 suggestions
01
Investigate /pricing hero
A/B test the pre-refresh hero vs the new one. Start with mobile-only since that's where the regression concentrates.
OWNERMaya
WHENThis week
02
Lean into mobile
Ship a mobile-first version of the demo booker. Remove the three optional fields; they drive 40% of form abandons on mobile.
OWNERJules
WHENNext sprint
03
Seed two more LinkedIn posts
Brief two partners to post about the brief-writing feature. Target Wed 10:00 UK to hit peak activity.
OWNERNoor
WHENNext week
04
Re-pitch organic top pages
Refresh /features/brief-library and /blog/brief-writing against the new ranking pages to recover lost positions.
OWNERKai
WHENWithin 2 weeks