Performance — Google Ads
Ad spend
£1,213
+12.4% vs last month · £1,079
Clicks
7,254
+18.1% vs last month · 6,142
Cost / click
£0.17
−23% vs last month · £0.22 (lower is better)
CTR
13.60%
+1.4pp vs last month · 12.2%
Spend vs Clicks
Daily · This month
Spend
Clicks
Recent activity
GOOGLE ADSUPDATE
8 min ago
Cycle #15 — 6 underperforming keywords paused in PMax Scale.
BUDGET
2h ago
Daily cap raised from £70 → £80 after approval.
INSIGHT
yesterday
CTR on Mobile · UK climbed to 14.2% — outpacing desktop by 3.1pp.
UPDATE
2d ago
Cycle #14 — 2 search campaigns marked under-volume.
Top campaigns — this month
See all 4 →Campaign
Spend
Clicks
CPC
Share
PMax · Scale
Performance Max · 206 impressions
£962.40
6,401
£0.022
Search · Brand
Search · 2 ad groups
£166.80
612
£0.040
Search · Generic
Search · under-volume Low data
£66.40
184
£0.053
Display · Remarketing
Display · audience retarget
£17.40
57
£0.042
Before Overtime / After
Before · 6 Feb
Monthly spend
£412
Clicks
2,840
CPC
£0.145
CTR
4.8%
Active keywords
184
Negatives
12
After · today
Monthly spend
£1,213
−57%
Clicks
7,254
+155%
CPC
£0.17
−86%
CTR
13.6%
+8.8pp
Active keywords
92
−50% (tighter)
Negatives
1,992
+166×
The changes, summarised
79 DAYS£1,587 saved
Lower spend while clicks more than doubled — budget now concentrated on PMax Scale.
4,414 more clicks
Cleaner targeting + captions-in-first-2s insight drove CTR from 4.8% → 13.6%.
1,992 blockers
Negatives list grew 166× — wasted impressions near zero on PMax.
Goals — this month
Clicks · target 6,000
7,254
121% to target · 9 days ahead of pace
CPC · ceiling £0.40
£0.17
60% under ceiling · budget headroom available
CTR · target 8%
13.60%
170% to target · strongest on Mobile UK
Campaign goals
Edit targets →Campaign
Metric
Target
Progress
Status
PMax · Scale
Clicks
5,000
6,401 · 128%
On pace
Search · Brand
CPC
£0.08
£0.04 · 50% of ceiling
On pace
Search · Generic
Clicks
500
184 · 37%
Behind
Display · Remarketing
CTR
1.5%
0.72% · below floor
Low data
Quarterly
Cumulative clicks
7,254 / 20,000
36% of Q · month 1 of 3
Budget burn
£1,213 / £2,800
10% spent · healthy pacing
Avg CTR
13.6%
↑ target was 8%
Keywords
Active keywords
92
13 exact · 48 phrase · 31 broad
Blocked (negative)
1,992
+247 this month
Top search term
overtime.app
4,120 clicks · brand exact
Avg Quality Score
8.4/10
+0.6 vs last month
Active keywords
Manage all →Keyword
Type
Clicks
CTR
CPC
Quality
overtime marketing
Exact
2,140
18.2%
£0.01
9/10
ai marketing assistant
Phrase
1,604
14.8%
£0.02
8/10
marketing automation small business
Phrase
1,120
12.1%
£0.02
9/10
overtime ai
Exact
984
21.0%
£0.01
10/10
google ads manager tool
Broad
612
9.4%
£0.04
7/10
hire marketing agent
Phrase
402
8.8%
£0.05
7/10
best ad manager uk
Broad
218
6.2%
£0.06
6/10
Suggested
overtime marketing
12 /mo · Low comp
marketing ai uk
40 /mo · Med comp
agent for google ads
8 /mo · Low comp
overtime software
22 /mo · Low comp
Recently blocked
free marketing toolmarketing internshipreddit marketingmarketing mememarketing quotesmarketing salary
Search terms — what people actually typed
Matched to keyword
6,842
94% of clicks
Blocked / irrelevant
247
Auto-added to negatives
Unmatched · needs review
165
Tash flagged 4 as promising
Search term
Matched keyword
Clicks
CTR
CPC
Status
overtime.app
overtime.app
4,120
22.8%
£0.01
Brand
overtime marketing
overtime marketing
2,140
18.2%
£0.01
Brand
overtime ai
overtime ai
984
21.0%
£0.01
Brand
ai marketing agent
ai marketing assistant
742
14.8%
£0.02
Good fit
marketing automation for small business
marketing automation small business
1,120
12.1%
£0.02
Good fit
best google ads manager
google ads manager tool
412
9.4%
£0.04
Good fit
cheap marketing help
hire marketing agent
188
6.2%
£0.05
Review
free marketing tool
—
96
4.1%
£0.02
Auto-blocked
marketing salary reddit
—
44
2.8%
£0.03
Auto-blocked
4 new brand variants worth adding as exact
Tash grouped them into a single suggestion — approve to convert into exact-match keywords.
Competitors — auction insights
Your impression share
42.1%
+4.2pp vs last month
Top of page rate
78%
Beating 3 of 5 competitors
Outranking share
61%
Your ad showed above theirs
Who you're up against
View all 12 →Domain
Impr share
Overlap
Top of page
Position vs you
M
madgicx.com
38.2%
61%
72%
Below you 62%
S
smartly.io
34.4%
58%
81%
Above you 54%
A
adcreative.ai
29.8%
44%
68%
Below you 70%
R
revealbot.com
22.1%
31%
60%
Below you 78%
P
pencil.ai
18.6%
24%
55%
Below you 82%
Share of voice
You
42.1%
madgicx.com
16.4%
smartly.io
14.8%
adcreative.ai
10.2%
revealbot.com
8.1%
pencil.ai
5.1%
smartly.io beats you on Top-of-Page rate by 3pp
Mostly on "marketing automation" broad terms. Tash suggests raising bids on 3 phrase keywords to close the gap — est. cost +£11/mo.