Activity — every move your agents make

Reasoning Verified against existing negatives. Excluded 2 duplicates already covered by the Overtime — AI Marketing negative list. Proposing 5 genuinely new wrong-product tool names.

Reasoning Cycle #59 completed a full pass over the AI Marketing ad group. No inbox items required user action. 1 action taken — negatives batch handed off for approval.

Reasoning Keywords with CVR < 1.2% and ≥ 30 clicks flagged for bid reduction. Applied -15 to -22% CPC modifiers scaled to deviation from ad group average. Floor: £0.40 CPC. Revisit in 7 days.

Reasoning Two terms are clearly irrelevant competitor / wrong-product signals — billy jean ai (unrelated influencer brand) and black crow ai (unrelated AI tool). The other two — marketing automation agency and ai automation agency — sit close to active keywords and describe legitimate buyer intent for Overtime's offering, so not negated. 2 new negatives proposed.

Reasoning Verified against existing negatives. Excluded 2 duplicates. Proposing 2 genuinely new wrong-product brand names.

Reasoning Seventh consecutive cycle with zero conversions across all campaigns. Previous budget-lift proposal rejected with instructions to instead re-propose at £24/day (was £25/day). Only active Search campaign — AI Marketing at £15/day, 2 ad groups enabled.

Reasoning Previous £25/day proposal declined with instruction: "repropose at £24." Re-submitting with adjusted target. Awaiting user approval — no automatic budget changes allowed.

Reasoning Cycle #57 was an observation pass. Seven consecutive cycles at zero conversions — the agent is holding keyword and bid changes pending budget decision, as further optimization with insufficient spend won't produce statistical signal.

Reasoning Verified against existing negatives. Excluded 9 duplicates — either already negated or active keywords. Proposing 6 genuinely new competitor / wrong-product terms from the search-terms report.

Reasoning Found 5 new negative candidates. Also flagged ppc campaign management as informational / generic with no conversion intent — added to watchlist rather than immediate negation, pending 1 more cycle of observation.

Reasoning Excluded 5 duplicates. Proposing 4 genuinely new competitor negatives.

Reasoning All 4 terms are tool names not offered by Overtime. High confidence competitor signal. Negate immediately.

Reasoning Proposing 1 genuinely new wrong-product brand name — reggie ai. Verified against existing negatives.

Reasoning reggie ai appeared from broad-match keyword ai marketing tool. Clear competitor brand — recommend negate.

Reasoning Quiet cycle. Single keyword action, no bid or budget changes required. Continuing observation of current under-pace situation.