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Your analytics,
watched by an AI agent.

A dedicated AI agent that monitors your GA4 around the clock, spots anomalies before they become problems, and sends you a weekly briefing that actually makes sense.

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📈
Analytics Agent
Active — monitoring GA4
→ anomaly_detector scanning last 24 hours
  traffic up 34% vs baseline — flagged positive
  bounce rate normal, no concerns
→ conversion_validator cross-checking GA4 + Ads
  12 conversions GA4 vs 11 Google Ads — within tolerance
→ weekly_briefing compiled for team@company.com
  sessions +18%, conversions +22%, bounce -3%
→ source_monitor checked traffic sources
  organic share stable at 41%
✓ all checks complete — next scan in 1h
Included
What your analytics agent covers

Your agent connects to GA4 and monitors everything that matters — traffic, conversions, sources, and behaviour. No dashboards to check. It comes to you.

🚨
Anomaly Detection
Calculates a rolling 4-week baseline for every metric. Flags traffic drops, conversion changes, bounce rate spikes, and source shifts automatically.
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Weekly Briefings
Every Monday, your agent compiles the last 7 days into a plain-English summary. What happened, why it matters, and what to watch. 150 words, no jargon.
🔄
Conversion Validation
Daily cross-check between GA4 conversion events and Google Ads conversion tracking. Flags discrepancies over 10% so you catch tracking issues early.
📉
Traffic Alerts
If sessions drop more than 30% below baseline, you get an immediate alert. Zero sessions triggers a tracking breakage warning — highest priority.
🌐
Source Monitoring
Tracks organic, paid, social, direct, and referral traffic shares. Alerts you if any source shifts more than 40% — so you spot channel problems fast.
📊
Month-End Analysis
On the 1st of every month, a full performance review lands in your inbox. Trends, comparisons, and recommendations — all written in plain English.
The Agent
What your agent does every day

Once you add carrie@overtime.systems as a Viewer on your GA4 property, your analytics agent starts monitoring immediately. Read-only access — it can't change anything.

01
Hourly data collection
Pulls sessions, users, pageviews, conversions, bounce rate, session duration, source/medium, landing pages, device, and country data every hour from GA4.
02
Baseline comparison
Builds a rolling 4-week baseline by day of week. Every metric is compared against its expected range, so anomalies are caught in context, not in isolation.
03
Cross-platform validation
Compares GA4 conversion events with Google Ads conversion data daily. If the numbers don't match within 10%, it flags the discrepancy for investigation.
04
Intelligent alerting
Not every change is an emergency. Your agent classifies anomalies by severity — critical issues trigger immediate emails, minor shifts appear in your weekly briefing.
05
AI-written briefings
Uses Claude to write your weekly briefing in plain English. Leads with what matters. No charts you have to interpret, no dashboards you have to log into.
06
Zero-risk monitoring
Your analytics agent has read-only access. It can't modify your GA4 property, change settings, or break tracking. It watches, analyses, and reports — nothing more.
Talk to Your Agent
One-to-one communication

Your agent isn't a black box. Talk to Olivia — your AI account manager — directly in the dashboard. Ask questions about your analytics, request deeper analysis, or adjust alert thresholds.

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Dashboard Chat
Chat with Olivia, your AI account manager, right in your dashboard. Ask about traffic trends, conversion rates, or what's driving that spike — anytime.
Available
✉️
Email
Get weekly briefings, anomaly alerts, and monthly reports delivered straight to your inbox. No login required to stay informed.
Available
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Slack
Get real-time alerts in your Slack channel. Ask for reports, check on metrics, or get a quick summary — all without leaving Slack.
Coming Soon
Why Switch
Above manual monitoring

Checking GA4 dashboards manually means you only catch problems after they've already cost you. Your AI agent watches everything, all the time.

Manual Monitoring Overtime Agent
Monitoring frequency When you remember to check Hourly, automated
Anomaly detection Noticed days later Flagged within the hour
Baseline comparison Manual, inconsistent Rolling 4-week, by day of week
Conversion tracking Assumed working Validated daily, cross-platform
Reporting DIY in GA4 dashboards AI-written, delivered to inbox
Source analysis Quarterly review Continuous, with shift alerts
Tracking breakage Discovered weeks later Immediate alert on zero data
Time investment Hours per week Zero — it comes to you
Ready?
Let your agent
watch the numbers.

Start with a free audit to see what's possible, or jump straight into a 14-day trial. No contracts, no commitment.

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