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FREE FOR 20 UK CHARITIES

We'll run your
$10k/mo Google grant for free.

Google gives every approved UK charity $10,000 / month in free Google ads. Most charities never spend a fraction of it. We're picking 20 to run the whole thing for — at no cost, with no strings.

No card No retainer No sales call Cancel any time
Apply for a spot → How it works
60-second form · Decision within a week
CHARITY · COHORT 01 Open · 12 spots left

20 charities. One ask.

Already approved — see the live tally below.

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9
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20
$80,000 / mo
Managed so far · for free
Eligibility

Two boxes. That's the whole list.

If you can tick both of these, you can apply.

UK registered charity

You have a charity-commission number (England & Wales, Scotland or Northern Ireland). That's enough.

✓ Must have

Active Google Ad Grant

Google's $10,000 / month grant programme — already approved on your account. We're not doing applications for the grant itself.

✓ Must have
Don't have the Google Grant yet?
Apply directly with Google first — it's free and most UK charities qualify. Once you're approved, come back and we'll manage it from there.
How it works

Three steps. Zero pence.

Apply, onboard, live in under a week.

01

You apply in 60 seconds

Your charity number, your Google Ads ID, and what you want more of — donations, sign-ups, awareness, volunteers. No card. No call.

Day 0
02

Carrie takes over your grant

Our AI agent reviews your account, fixes the structure to Google's grant rules, writes ads against your causes, and goes live within the week.

Day 1–7
03

You watch the numbers move

Live performance in your dashboard. Want to dig in? Chat with Olivia — she'll explain what Carrie's done, what's working, what's next. Cancel any time.

Forever
Why we're doing this → A note from the founders.
Carrie, Overtime's AI Google Ads agent
Carrie · Google Ads agent
Who runs it

Meet Carrie.

Carrie is the AI Google Ads agent we built for our paying customers — the one that runs accounts for car dealerships, plumbers, recruitment firms, ecom stores. She does it 24/7, on real campaigns, every day.

For UK charities, she'll do exactly the same — except she'll work inside Google's Grant parameters. Search ads only, $2 bid cap, 5%+ CTR upkeep, charitable-purpose copy. The rules Google asks for, kept clean.

✓
Keyword research · tuned to your cause
✓
Ad copywriting · headlines, descriptions, sitelinks
✓
Daily bid & budget optimisation
✓
Grant compliance · keeps you above the 5% CTR floor
✓
Live updates on your dashboard · Olivia explains it all in plain English
The catch

There's no catch.

We mean it. We're not capturing leads, upselling later, or padding numbers for a case study. Here's the list of every string we've cut:

✕Card on file
✕Sales call
✕Long contract
✕Hidden monthly fee
✕"Free for 30 days, then…"
✕Mandatory case study
OVERTIME · INV-001 UK CHARITY · MONTHLY
Google Ads strategy£0.00
Keyword research£0.00
Ad copywriting£0.00
Daily optimisation£0.00
Grant compliance checks£0.00
Weekly reporting£0.00
Account support£0.00
Monthly total
£0.00
Honest answers

The questions everyone asks first.

Why is this free?

Two reasons. One — most UK charities can't afford an agency, so the Grant just sits there. Two — Carrie is already built and running for paying customers. Adding charities costs us our time and not much else.

What's the catch?

There isn't one. No card, no contract, no upsell. If you stop liking us, you remove our access and we're gone the same day.

Is there a cap on how many charities you take?

We're limiting it to 20 to start with — that's what our team can give real attention to. If demand is strong we'll open a second cohort.

What if I don't have the Grant approved yet?

Apply for it directly with Google first — it's free, and most UK charities qualify. Once approved, come back and we'll take it from there.

What access do you need?

Standard-access user on your Google Ads account. That's it. We don't touch your bank, your CRM, or your website. Ever.

What if it doesn't work?

You won't have spent anything to find out. Most accounts see donations or sign-ups within the first 30 days. If we're not making your numbers move, we'll tell you.

Are you a Google Partner?

Yes — Overtime is a Google Partner agency. We work within Google's Ad Grant programme rules on every charity account we manage.

How long until ads are live?

Usually within five working days of you saying yes. Some accounts need a quick clean-up first; some are ready to go on day two.

Apply for a spot

Five minutes.
Then done.

Sign up with the code CHARITY — we'll take it from there.

✓ No card ✓ No call ✓ No contract
Apply with code CHARITY →
The code is pre-applied when you use the link above.
Before you click — have these to hand:
01
Your charity number
From the Charity Commission (England & Wales), OSCR (Scotland) or CCNI (Northern Ireland).
02
Your Google Ad Grant — already approved
Google's $10k/mo grant, live on your account. Don't have it yet? Here's how to get it →