Here's exactly how Overtime works.

No vague promises. No dashboards you need a degree to read. Here's what happens when you connect your accounts — step by step.

Detailed Overview →

Step 01

Connect your accounts

Add our agent as a user on your Google Ads and GA4 accounts. It takes about 60 seconds. We get read and write access to Google Ads (so we can optimise), and read-only access to GA4 (so we can monitor).

Google Ads — we manage bids, budgets, keywords, and ads
GA4 Analytics — we monitor traffic, conversions, and anomalies
No passwords shared — we use Google's own access system

Connect your accounts

Select the services you'd like managed

Google Ads

Connected

GA4 Analytics

Connected

Step 02

Your agent starts optimising

Within minutes of connecting, your Google Ads agent begins pulling data, analysing performance, and making changes. Bid adjustments, negative keywords, budget reallocation — all automatic, all logged.

Real-time KPIs — spend, clicks, CPC, and CTR at a glance
Sparkline trends show direction without needing to open charts
Delta badges compare against the previous period automatically

Ad spend

$4,280

Clicks

1,847

Cost / click

$2.32

CTR

4.82%

Step 03

Every action is logged

No black box. Every bid adjustment, negative keyword, budget change, and ad test is recorded with a timestamp and reasoning. You see exactly what your agent did, when it did it, and why.

Full activity feed grouped by optimisation cycle
Click any action to read the AI's reasoning
Every decision backed by thousands of hours of optimisation data

Activity — Cycle #47

BidAdjusted bids on 23 keywords based on 7-day CPA trend

BudgetShifted $140/day from Display to Search — higher ROAS

NegativeAdded 8 negative keywords from search term analysis

Ad copyLaunched 2 new RSA variants in top ad group

PausePaused ad group "Brand - Broad" — CPA 3.2x target for 14 days

Step 04

Talk to Olivia

Olivia is your AI account manager. She lives in your dashboard and knows everything about your campaigns. Ask her anything — performance questions, change requests, strategy advice. She responds instantly.

Ask about performance in plain English
Request changes — she routes them to the right agent
Available 24/7 — no waiting for your account manager

Olivia

Online

What changes did Carrie make yesterday?

Yesterday Carrie adjusted bids on 23 keywords in your Search campaigns, added 8 negative keywords to block irrelevant traffic, and shifted $140/day from Display to Search based on ROAS performance. Your CPA dropped 12% as a result.

Can we increase the budget on the top Search campaign?

Sure — I've flagged a budget increase for "Search - Core Terms" to Carrie. She'll evaluate the impact on CPA and execute it in the next cycle, within the next 2 hours. I'll update you when it's done.

Step 05

Detailed analysis every cycle

After every optimisation cycle, your agent writes a structured analysis note. What it found, what it changed, and what it recommends next. It's like getting a strategy memo from a senior marketer — multiple times a day.

Google Strategic Analysis — full account review
Google Keyword Review — focused keyword performance
Every note includes reasoning, data, and next steps

Google Strategic Analysis Today, 09:14

Search campaign restructure complete

Consolidated 3 overlapping ad groups into 1 tighter theme. Removed 14 duplicate keywords. Expected impact: 8-12% CPA reduction over the next 7 days based on historical ad group performance.

Google Keyword Review Yesterday, 15:42

12 keywords paused, 3 new additions

Paused keywords with CPA > 2x target for 14+ days. Added 3 high-intent long-tail keywords from search term analysis. Quality scores averaging 7.2 across active keywords.

Step 06

Weekly briefings, no jargon

Every Monday, you get a plain-English summary of the past week. What happened, what improved, what needs attention. Written by AI, reviewed for clarity. It takes 30 seconds to read, not 30 minutes.

Delivered by email every Monday morning
Leads with what matters — no filler, no fluff
Anomaly alerts sent immediately — don't wait for Monday

Weekly Briefing — 21 Apr 2026

Strong week. CPA down, conversions up.

Your Google Ads performed well this week. Spend was $4,280 (flat vs last week), but conversions increased 18% to 142. CPA dropped from $34.20 to $30.14 — driven by the Search campaign restructure on Tuesday.

The Display campaign is still underperforming. I've reduced its daily budget by 15% and reallocated to Search, where ROAS is 2.4x higher. If Display doesn't improve by next week, I'll recommend pausing it entirely.

No anomalies detected. GA4 tracking is healthy. Bounce rate stable at 42%.

Ready to see it for yourself?

Start a 14-day free trial. Connect your accounts, and your agents go to work immediately. Cancel anytime.

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