A complete walkthrough of the platform, the agents, and how to get the most out of both.
Overtime is AI-powered Google Ads management. It's a subscription product, not an agency retainer. You connect your Google Ads account, and two AI agents — Carrie and Olivia — run it for you.
We built it because we ran an ad agency for nine years before exiting. We know what good account management looks like, and we know which parts of it computers do better than humans: noticing things at 3am, reading every search term, never missing a budget cap. Carrie does those things. Olivia handles the conversations.
Two agents, one dashboard, your account. That's the whole product.
Takes about 60 seconds. No credentials shared, no passwords stored.
Connection runs through Google's standard Manager Account (MCC) request. We send you a request from our manager account. You accept it inside your own Google Ads, and the connection's live. We never see your password, and you can revoke access at any time from your Google Ads settings.
If you're on the free audit plan, the connection starts read-only. When you subscribe, you flip it to full management with a single click. Currency auto-detects from your account; there's nothing to configure.
Approving takes one click inside Google Ads. We'll never ask for your password, and you can revoke access any time.
Review the request →(777-XXX-XXXX) has requested access to manage this account.She runs your account. Around the clock.
Runs the account. Reviews structure, copy, bidding and search terms. Logs every change.
Reads Carrie's notes, your data and the playbook. Answers your questions in plain English.
Carrie works in two modes. Deep cycles are the big strategic reviews — she sits with your account end-to-end. Maintenance cycles are the tactical housekeeping — quick checks every few hours, using a faster model that's optimised for routine work.
A full read of the account, end to end. Big shifts route to you for approval before executing.
Lightweight passes throughout the day. Cadence depends on your plan.
Three hard rules that sit above every cycle. They aren't preferences — they're constraints baked into how Carrie operates.
She can only pause. Always. Nothing she touches is destructive — every action is reversible, by design.
Big shifts — bidding strategy, structure, anything material — route to you first with the full reasoning attached.
She only sees your account. No cross-client data, no shared signals, no learning that leaks between accounts.
Calm, considered, and always available.
Olivia is the client-facing agent. She reads Carrie's notes, your account data and the company's playbook documents, and answers your questions in plain English. She doesn't manage campaigns herself — that's Carrie's job — but she's the one you talk to.
The conversation below is real, lightly anonymised, from a recent client account. It's a good example of how Olivia thinks: she explains the data, points out trade-offs, and pushes back when something doesn't make sense.
Conversations look like this. No jargon. No upselling. Just useful answers.
Everything that matters, in one place.
The dashboard is where you see what Carrie's done, how the account's performing, and where you can ask Olivia anything. It's organised into five areas. You'll spend most of your time in the first one.
The overview shows your spend, CPA, CTR and conversions with period-over-period changes, plus a summary card for Carrie's recent impact. Open it once a day; it tells you whether to dig deeper.
Toggle date ranges, compare against the previous period, and drill into specific campaigns. The chart overlays current spend against the previous window so trends jump out without you reading numbers.
Search terms shows the real-world queries that triggered your ads. Spot anything wasteful and flag it to Olivia — she briefs Carrie to add it as a negative keyword on the next cycle.
Every change Carrie makes, with the reasoning. Nothing happens silently. If anything ever looks wrong, click through to the note and read why — or ask Olivia to summarise.
Olivia opens as a side panel on any page in the dashboard, so you can ask about whatever you're looking at. She's also reachable by email and a phone line if you want voice.
Every decision, explained.
Carrie logs reasoning for every action. Not just what she did, but why — what data she looked at, how confident she was, and whether it was the kind of thing she could execute on her own or needed to flag for you. You can read these notes in the activity feed, or ask Olivia to summarise the week.
Most of Carrie's actions are low-risk and execute automatically — paused keywords, negatives added, small bid tweaks within guardrails. High-impact decisions like changing a bidding strategy or shifting budget get flagged for internal review whilst in beta.
The roadmap, in order of arrival.
Carrie is the first agent. More are coming — one per channel, same architecture, same dashboard, with Olivia translating across all of them. We're shipping channels in the order our customers ask for them, not the order that's easiest to build.
The strategic layer above every channel. Reads what's working across Google, Meta, LinkedIn and TikTok and reallocates budget where it'll do the most.
Free trial. No card. Five minutes. See what Carrie finds.
Start your free trial →Or read about how we built this on the Insights blog →