Why Tracking Issues Cost You More Than You Think
If your Google Ads tracking is broken, you're not just missing data — you're making budget decisions based on nothing. Campaigns that look unprofitable might be your best performers. Ones that look strong might be burning money.
Tracking problems are common, and they're fixable. But getting them sorted usually means chasing your webmaster, writing unclear briefs, and waiting days for a simple change.
There's a faster way.
The Most Common Google Ads Tracking Problems
Conversion tags not firing
Your Google Ads account is set up correctly, but the tag on your website never triggers. This usually means the tag wasn't placed properly — or was removed during a site update.
Duplicate conversions
The same conversion gets counted multiple times, inflating your results and misleading your bidding strategy. Often caused by a tag appearing on multiple pages or firing more than once per session.
Misattributed conversions
Conversions are being recorded, but credited to the wrong campaign or source. This distorts your performance data and makes optimisation guesswork.
No conversion data at all
You're running campaigns but seeing zero conversions recorded — even when you know sales or leads are coming in. A broken or missing tag is almost always the culprit.
How to Actually Get It Fixed
Most tracking fixes require a change to your website — adding a tag, adjusting placement, or modifying your CMS settings. That means your webmaster needs to get involved.
The problem is that most people don't know exactly what to ask for, and webmasters don't always understand the Google Ads side of things. The result is a slow, unclear handoff that delays your fix by days.
Overtime's tracking fix tool cuts through that.
You fill in a short form with the details of your issue, and it generates a clear, ready-to-send email for your webmaster — with the exact instructions they need to resolve it. No technical knowledge required on your end, no ambiguity on theirs.
Why a Clear Brief Makes All the Difference
Webmasters are busy. If your request is vague, it goes to the bottom of the pile — or gets done incorrectly.
When you send a precise, well-structured brief, the job is faster, the fix is right first time, and your tracking is back up without unnecessary delays.
That's what the tool at tryovertime.com/fix-tracking is designed to do — give you a professional, accurate brief in minutes.
Don't Leave Your Campaigns Running Blind
Every day your tracking is broken is a day your campaigns are optimising against incomplete data. Google's Smart Bidding depends on conversion signals to work properly — without them, you're paying for performance you can't measure or improve.
If you suspect your tracking is off, the first step is straightforward. Head to tryovertime.com/fix-tracking, describe what you're seeing, and get a ready-made email to send straight to your webmaster.
It takes a few minutes. Fixing it properly is worth every one of them.