Most Google Ads accounts waste significant budget on poor targeting, outdated campaigns, and broken tracking.
The issues themselves aren't complex to identify. The challenge is finding someone who will actually look for them properly.
Traditional agencies offer "free" audits that arrive 3-5 days later as generic PDFs designed to sell you their services. Paid audits cost £500-2,000 and often bury actionable insights under layers of executive summaries and sales pitches.
How Overtime's Google Ads audit works
Connect your Google Ads account through our secure, read-only access request. Our AI agent Carrie analyses your data and delivers a comprehensive report to your inbox within five minutes.
What's included in your audit report
Account performance overview
Detailed analysis of what's working and what isn't, benchmarked against your industry and budget level.
Wasted spend analysis
Specific keywords burning budget with zero conversions, search terms that need negative keyword treatment, and audience targeting pulling in irrelevant traffic. All with exact cost figures.
Quality Score breakdown
Keywords dragging down your account performance, why their Quality Scores are low, and precise steps to improve them.
Bidding strategy assessment
Whether your current bidding approach suits your budget and conversion volume, plus recommendations for better-performing alternatives.
Campaign structure review
Single keyword ad groups that need consolidation, oversized ad groups requiring splits, and campaigns mixing match types ineffectively.
Ad copy performance analysis
Which ads perform well, which need refreshing, and where you've missed opportunities with empty assets and extensions.
Conversion tracking audit
Verification that tracking fires correctly, measures meaningful actions, and identification of any broken data points.
Specific action items
Precise recommendations like "Switch Campaign X from Manual CPC to Maximise Conversions to recover £340 monthly".
Why AI delivers better audits faster
Carrie processes live data without the constraints that slow down human analysts. She doesn't need to manually extract figures, create screenshots, or juggle multiple client deadlines.
She pulls your data, identifies patterns, cross-references against best practices, and generates your report in five minutes. The same depth of analysis a senior account manager would complete in a full day.
The assumption that "fast and free equals low quality" doesn't apply here. A rushed human analyst working between client meetings produces lower-quality work than an AI agent giving your account full attention every time.
Audit pricing and commitment
The audit costs nothing. No card details, no trial periods, no sales calls after you receive your report.
If you want Carrie to implement her recommendations, that's a separate decision you can make at any time.
We provide free audits because most SMEs have never seen what thorough Google Ads analysis actually reveals. Once you understand what's happening in your account, the value of proper management becomes clear.
Get your free Google Ads audit
Visit tryovertime.com/audit to connect your account securely. Your detailed report will arrive within five minutes.
Whether your account performs well or wastes significant budget, you'll gain more insight into your campaigns in five minutes than most marketing managers acquire in months.
The audit shows exactly where your money goes and how to improve results. Start with understanding what you're working with.